Trendsetter, male grooming icon and all-round good guy, this is the world according to the one and only Joey Essex. Spreadind the joy wherever he goes, Joey became an instant favourite after joining the cast of The Only Way Is Essex in 2011. Known for his legendary observations and individual style, his unforgettable appearance on I’m A Celebrity… Get Me Out of Here! confirmed him as a national treasure in the making.

          But life for Joey hasn’t always been straight-forward. For the first time he opens up about his early life and the devastating loss of his mother, finding fame and life after the jungle. This is Joey as you’ve never seen him before.

          Whether you’re a salty potato or a pair of Capri Suns, Joey teaches us to take everything as it comes and shares his own unique view of the world around him. Hilarious, touching and always surprising, Being Reem is the crazy story of how Joey Essex became one of our most loveable stars.