The story is about the "Preacher", a medical vet who took retirement after the Vietnam War, and starts the Church, where sex and drugs are common among the young disciples and him. He in fact grows marijuana to raise funds for the Church. All this remains low profile until a multi-millionaire businessman of Texas notices him and offer him his land and other resources. In return he takes the broadcasting rights of his services. The "Preacher" fights to maintain balance between money and God. 

          The book is like a backstage pass to corporate-driven TV evangelism. Its ending is exquisite, but its biggest strength lies in the details. Robbins did a lot of research on American TV evangelism, and paints here such a realistic picture with all those details, that one really wonders: wasn’t this, by any chance… a true story ?