Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that’s exactly what Google AdWords does. It’s an awesome concept-but you can lose a bundle if you don’t know how it works.

Learn how to:

Build an AdWords campaign from scratch
Identify keywords that entice people to click on your ads
Get the lowest bid prices on your keywords
Defeat click fraud and other scams
Use search engine optimization techniques
Turn clicks into customers