Complicated Lives: Sophisticated Consumers, Intricate Lifestyles, Simple Solutions (duży format)

Michael Willmott, William Nelson

Complicated Lives: Sophisticated Consumers, Intricate Lifestyles, Simple Solutions (duży format)

Cena: 27,00 

Stan książki
bardzo dobry
Nr katalogowy
04600004
Liczba stron
245
Rok wydania
2003
Okładka
twarda
Rozmiar
16x23

Pozostało tylko: 1

Book description

          Steadily rising affluence and greater freedom have brought us more choices, more opportunities, and richer lifestyles than ever before.

          However, here is the 'paradox of progress’ – that our expectations are greater than ever, that there is never enough time, and that the great majority of us are suffering from 'choice overload’. Life often feels too hectic, too pressured – too complicated.

          Would we really want to turn back the clock to simpler times? Absolutely not – today’s consumers are richer, healthier, safer and have more freedom than any before them. But to reap the benefitsof progress, consumers need help to cope with the complexities they face. This is the key problem in the lives of the affluent majority, and a prime opportunity for business in the 21st century.

          In a book as useful to consumers as it is to business strategists, Willmott and Nelson present in-depth analysis of the complexities of modern consumers’ lives, and provide innovative and practical responses for business and marketing strategy.

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