Are small firms more innovative than large organisations? What impact do culture and history have on strategy? What does a strategist actually do? Explore key and contemporary questions such as these as well as all the fundamental concepts and tools of strategy, plus: 

– Get the latest developments in this fast-moving field: brand new chapters on innovation and entrepreneurship, international strategy and the practice of strategy keep you at the cutting edge 

– Read the most recent and intriguing strategy ‘stories’: case studies on familiar and headline-grabbing organisations, such as eBay, Skype, Virgin and many more 

– Develop your critical thinking skills, using key debates and critical commentaries throughout the text

– Succeed in your studies, enhance your understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/ecs and: 

– Reinforce key concepts using audio downloads, animated models and quick tests 

– Track your progress with self-assessment questions and a personal gradebook 

– Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy