Book description
Bluff – beguile; bamboozle; outsmart.
Bluffing – challenging or confident language or demeanour.
Bluffer`s Guides – a series of small books containing fact, jargon and expertise.
‘An amazing amount of solid fact disguised as frivolous observation.’ – The Sunday Telegraph.
‘the means to apparent instant erudition without having to know or study anything.’ – The Daily Mail.
CONTENTS:
The Marketing Concept
Marketing as Warfare
Marketing Neuroses
Integration
Selling
The Diffusion of Marketing
Speaking the Language
Marketing Gurus
Marketing Types
The Academic
The Action Man
The Street Trader
The Marketing Hierarchy
Marketing and Its Interface
What Marketeers Do
Develop Market Plans
Commission Market Research
Launch New Products
Brand Things
Make Presentations
Buy Advertising
Promote Sales
Exploit PR
Call in Consultancies
