Bluff – beguile; bamboozle; outsmart.
Bluffing – challenging or confident language or demeanour.
Bluffer`s Guides – a series of small books containing fact, jargon and expertise.
‘An amazing amount of solid fact disguised as frivolous observation.’ – The Sunday Telegraph.
‘the means to apparent instant erudition without having to know or study anything.’ – The Daily Mail.

CONTENTS:
The Marketing Concept
    Marketing as Warfare
    Marketing Neuroses
    Integration
    Selling
    The Diffusion of Marketing
Speaking the Language
Marketing Gurus
Marketing Types
    The Academic
    The Action Man
    The Street Trader
The Marketing Hierarchy
    Marketing and Its Interface
What Marketeers Do
    Develop Market Plans
    Commission Market Research
    Launch New Products
    Brand Things
    Make Presentations
    Buy Advertising
    Promote Sales
    Exploit PR
    Call in Consultancies