What They Don’t Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.

          Mark McCormack,  founded IMG (International Management Group) – the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.Here, Mark McCormack reveals the secret of his success to key business issues like analysing yourself and others, sales, negotiation, time management, decision-making and communication. 

CONTENTS:

Preface: What They Can’t Teach You At Harvard Business School

PART ONE: PEOPLE
1. Reading People
2. Creating Impressions
3. Taking the Edge
4. Getting Ahead

PART TWO: SALES AND NEGOTIATIONS
5. The Problems of Selling
6. Timing
7. Silence
8. Marketability
9. Stratagems
10. Negotiating

PART THREE: RUNNING A BUSINESS
11. Building a Business
12. Staying in Business
13. Getting Things Done
14. For Entrepreneurs Only