Book description
Globalization has replaced the Cold War system with the integration of capital, technology, and information across national borders. Uniting Brazilian peasants, Indonesian entrepreneurs, Chinese villagers, and Silicon Valley technocrats in a single global village. You cannot understand the morning news, know where to invest your money, or think about the future unless you understand this new system, which is profoundly influencing virtually every country in the world today. Friedman tells you what this electronic global economy is all about and what it will take to live within it.
With vivid stories drawn from his extensive travels, he dramatizes the conflict of “the Lexus and the olive tree”. The tension between the globalization system and the ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it. And he spells out what we all need to do to keep the Lexus and the olive tree in balance.
