How to Master the Art of Positive Persuasion in Today’s Real World in Order to Get What You Want, When You Want It, and from Whom You Want It — Including the Difficult People You Come Across Every day!

          Here at last, is all the old-fashioned wisdom about interpersonal relations that you wish someone had passed along to you, combined with sage contemporary solutions to some of todays most demanding challenges. The author not only provides tips from his wise family but from famous people (such as Abraham Lincoln, Benjamin Franklin, and Gandhi) and from his own experience as a television anchor, a salesman, and now as a leading motivational speaker. Focus is on the art of positive persuasion, winning people over to your side — without intimidation.

          There is nothing manipulative here — just skills and techniques that will reflect the fact that you really like people and want them to like you that will help you win them over to your way of thinking. Aiming at win/win situations, cooperation, not control, Burg teaches how to live a life that is a whole lot more simple, less stressful, and more satisfying.