Book description
THE IACOCCA MANAGEMENT TECHNIQUE traces the path of Iacocca’s successful approach to corporate executive leadership from his career rise at Ford to his performance of "mission impossible" at Chrysler. It objectively pinpoint both his achievements and shortcomings, from his managerial methods of hiring and firing, to his marketing schemes and dealer relations. It contrasts his style with that of his competitors and finally poses the question: What has he done to insure that the Chrysler he revived will survive after he has gone?
