The buzz from making that crucial sale can be better than sex, and no wonder then sales professionals are increasingly under pressure to improve their performance and meet ever more demanding sales targets. If you are a busy sales professional then here, at last, is your salvation. 

          Based on first-hand experience, bite-size sales tips provides essential advice to help you meet and beat your targets. It covers a wide range of topics in a reader-friendly format, including: 
– dealing with difficult customers
– managing time correctly
– making speculative calls
– negotiation techniques
– providing excellent customer service
– winning new business
– being positive about failure
– avoiding stress. 

          From making that perfect presentation to putting across a professional image, Neil Watson and Steve Hurst guide you through the key concepts of selling in a lively, accessible style. If you are looking for practical ideas that address all aspects of the sales process to help to boost your own and your company’s performance, then all the inspiration you will need is contained within these pages.